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- Client: Make My Firm
- Industry: Business Consultant
- Client Location: Dubai
Make My Firm is a leading business setup company in Dubai that assists businesses and entrepreneurs with their business setup. They offer various business setup services under one roof, such as tax-related services, accounting, branch office setup, visa applications, trademark registration, and many more.
Client Requirements
The client reached out to us with their requirement for website development and design, logo design, marketing, and support. We understood the idea of what their business is and then discussed some strategies with them and concluded with one unique strategy for their success.
Logo Design
As per the client’s remarks, we designed a logo that echoes the idea of a business setup. We ensured that just by looking at the logo, anyone can find out that this business is in Dubai.
Website Design & Development
Once we understood the idea of our client’s business, we worked on website design and development. We used the latest tech stack for development and built a website. For design, we chose some colors and played with them to shape the look of the overall website.
Mobile-First Design
We built our strategy and focused on mobile-first design. We wanted seamless navigation and faster loading times for all screen sizes. Hence, we worked with our approach and crafted a mobile-first design.
Lead Management System
Our client has a lead management system requirement that makes managing the business easier and ensures that every aspect of the business runs smoothly without any errors.
The Challenges
- We developed a simple and easy-to-navigate lead management system for the client. But the client wanted to integrate some additional features.
- Hence, we reworked the system as per the client’s requirements.
- In the lead management system, the client wanted to add follow-up, administrator, CFO, and many other steps of the process.
- While developing, we needed to be constantly in touch with the client to ensure we were all on the same page.
The Solutions
- With clear communication, we understood the client’s requirements for the lead management system.
- We developed a lead management system integrating important features.
- It has a user menu that assigns users’ roles and gives permission to perform some tasks.
- Then it has a customer menu in which leads are generated as someone enters their details on the website. Through this lead management system, it makes it easier for Make My Firm to manage their customers’ requirements, pricing, credit limit, etc.
- In a lead management system, there is a whole step-by-step process that ensures the smooth navigation and flow.
- Our lead management system assisted Make My Firm and made their tasks easier.
Our Marketing Strategies
Make My Firm is a fantastic business idea, but it was not reaching the target audience. Hence, we develop a marketing strategy that increases its online visibility and assists in reaching the targeted audience.
Goals
- We were facing some issues that were affecting the Google ranking of MMF
- The website layout and CTAs were not as attractive as they should be
- We wanted to integrate an inbound lead system using both organic SEO and paid Google Ads
- We had a thought about creating campaigns that attract audiences
- We focused on creating long-term strategies for visibility with content and back-link strategies
Challenges
- While shaping the website, we figured that some changes are required from an SEO perspective because it has only a few entry points for lead generation.
- The content was not optimized as well as the metadata, and hence, local visibility was 0.
- We find the requirement for paid campaigns and tracking infrastructure.
Our Solutions & Approach
We have found accurate solutions that rank Make My Firm on the browser. We have put our solutions into motion and followed various approaches for improvement.
SEO-Audits & On-Site Improvements
- We did a technical SEO audit and fixed crawl issues, updated meta titles, and improved internal linking that works for seamless navigation.
- We updated the CTAs and lead forms that are attractive
Keyword Strategy & Competitor Research
- We explored the competitor pages and collected keywords that were ranking and had higher search volume.
- We worked on strategy building and targeted location-specific local keywords as well.
Content & Authority Building
- We build our content strategy with monthly blogs, social media taglines, press releases, and FAQs
- We worked on off-page SEO strategies with the help of niche forums and built backlinks that improved ranking.
Google Ads Integration
- We have been working with Google Ads for Make My Firm for 8 years.
- Earlier, there were around 100 AED lead generations, but then with high competition, the leads went to 250. We worked on this issue, found loopholes, made bidding adjustments for search campaigns, refined keywords, and did everything we could do for 3 months, and again, we brought the leads to around 100AED.
- We connected with the client and extended our target audience boundaries and ran campaigns and Ads internationally and the results were remarkably positive.
User Experience Metrics & Results
| Metric | Pre-Engagement | Post-Implementation |
|---|---|---|
| Organic Website Traffic | Minimal | 95.83% |
| Technical SEO Issues | 25+ Critical Issues | All Issues Resolved |
| Conversion Rates | 0 | 3% |
| Leads from Google Ads | 0 | Monthly Avg. 250 Leads |
| Overall Lead Volume Growth | Baseline | 80% Increase Within 12 Months |
Ready to Design Your Website That Reaches the Targeted Audience?
Client Review
Digitalroar helped us with our design, development, and marketing. We just shared with them our issues and our requirements and they did exactly what we had asked them.
Contact us today for a one-stop IT solution and Marketing Strategies.
Talk to us at Digitalroar Softlabs.
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